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Good Examples of a Web Marketing Tool as in web marketing tool (otherwise known as an internet marketing tool) is anything that you can use to enhance your internet marketing efforts and results. There are many such tools available these days as web marketing is becoming more and more of an essential process for all businesses.
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A web marketing tool can be a website, a software program, an e-book, a course, a training program, a system, or even an expert who can guide you along the way. These tools range in price from completely free to very expensive. Choosing the right one depends on your business, the amount of time you have to invest, and the amount of money you can afford to spend on the tool, in addition to other aspects.
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Web marketing can be comprised of many different marketing techniques, or it can consist of just one or two. This also depends on where you’re at in your business. If you’re just starting out, you should just stick with one part of the process until you fully understand that and have it working to your advantage. Then you can move on to the next area. Also when you are just starting out, you might be on a budget and focus on free or low-cost tools. Here are a few examples of a web marketing tool that you will need, no matter what your business.
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First and foremost, you’ll need a website. There are certain sites that will allow you to create one for free and teach you how to do it as well. There are some restrictions on features, but if you’re just starting out, these will work fine until you’re ready to move on to more advanced options. When you are, you can get into all kinds of SEO software, systems, and consulting tools that will bring your website up in ranking.
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Second, you’ll also want to look into autoresponders. There are some free versions of these as well. But you can get a much more reliable service by investing 15 to 30 dollars a month on an autoresponder. This is a crucial part of your business because it allows you to build a list of customers and potential customers and to keep in touch with them on a regular basis. Some of the many autoresponders are GetResponse, ResponseMagic, AWeber, Oprius, and Icontact. They capture the data of visitors to your website so that you can email them with news, special offers, and updates about your business.
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Another key web marketing tool is the keyword research tool. Keywords are important no matter what kind of marketing you do, so having a good tool will help you zone in on the best keywords for your business. You can use any of the free keyword research tools offered by Google, Yahoo, or Bing, or you can invest in some other tools that are on the market.
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Solid Website Marketing Tools There are several website marketing tools that you can use to promote your website and your business. Many of these are free. You can put your website on Facebook and Twitter to gain visibility and status. The popularity of Twitter has led many software designers to develop ways to automate Twitter marketing so you can find quite a few free and paid tools that have to do with that.
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If you create a free blog on WordPress or Blogger and write about topics that are relevant to your business, you can then provide a link to your website at the end of each article or in a sidebar. Some tools include software that can automate your blog postings and updates, for example.
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You can also do article marketing. Again, write informative articles about your business and submit them to the many article directories. Each article will then link back to your website or blog, creating more backlinks and higher rankings by the search engines. Here is where you can benefit from the many website marketing tools called article submitters. You can do this through a submission site or pay for software that duplicates your articles, makes the necessary changes to them so that they are not considered the same by the search engines, and so that you don’t get penalized, and then submits them to the right article directories. You can advertise your website on free advertising sites like Craigslist or USFreeAds. There are certain tools that can help you do this automatically as well.
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In order to do any of your website marketing, you will need to do keyword research. There are several tools that can assist you here as well. For example, Google, Yahoo, and Bing all have free tools that can help you find the keywords that you should be focusing on in your marketing. If you want to get more details about these keywords or to find them more quickly, you can then purchase one of the many keyword research marketing tools that are on the market.
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Videos are an extremely effective way to market your website today. YouTube is the most popular but there are hundreds of other video sites where you can upload your videos. And you can also use a free video submission tool to submit your videos to all of the sites.
Another solid website marketing tool to market your business is the press release. If done correctly, a press release can get you immediate attention, leads, and sales. Many online press release sites are free and you can upgrade to get other services like having the release written for you and keyword optimized.