How To Run A Facebook Ad Campaign For Small Businesses

– Complete Facebook Ad Tutorial What’s up you guys Jason Wardrop here in this video I’m going to show you exactly step by step how to run a facebook ad for your small business So my goal here is to give you a complete Facebook ad Tutorial so if you’re brand new to Facebook ads and you’re kind of like hi I just don’t really know how to go through and set these up where you’ve heard kind of mixed opinions Whether Facebook Ads works or they don’t work. I want to kind of break down those barriers Show you guys maybe why they haven’t worked and show you guys how to actually make this work So I’ve worked with now over the last 18 months or so I’ve worked with over 3,000 small business owners primarily working with real estate agents mortgage brokers and other local business owners and also in the last 18 months I’ve been able to go through and generate 1.5 million dollars in revenue strictly from Facebook Ads so guys If you kind of heard like mixed opinions and reviews and all that stuff like I don’t know if they really work or not work And all that good stuff.

They work. They work amazingly well You just kind of have to have the right person to break it down and explain it to you So I hope that I’m that right person today, and also if you guys want my free at Facebook Ads mini course It’s a $97 value All you got to do is drop a comment down below and also if you don’t mind giving this video a thumbs up If you’re brand new here, my name is Jason Wardrop.

I specialize in lead generation Going through and growing your business marking your business online so make sure you got you guys subscribe to the channel where we launch new videos every single week helping you go through and Generate more leads to grow your business and all that good stuff so you guys do want that Facebook as mini-course drop a comment below give it the thumbs up and Let’s jump into things guys. Let’s break down Why maybe you’re not having success with facebook ads Or if you’ve heard other people saying like I don’t know Facebook guys don’t really work now This is the typical story of what people do they’ll go through the creative Facebook page that is obviously pretty easy because it’s a hundred percent free it takes about 30 seconds to set it up They’ll go through They’ll make a post if we come down here to one of my more recent posts So this is my my pin pulse up here at the top of my page They’ll go through to make a post like this one right here, and they’re like okay? I want more people see it because I want to generate leads I want to make sales or whatever it might be and then they’ll come over here like Oh boost pulse like that means it’s going to and more people are going to see this so they’ll click on this it is really easy to go through and Set up this post be boosted so that more people in your community or in your target audience are going to See this okay now if you’ve done this before and you’re like Jason this just does not work at all I tried it I’m didn’t get any leads or whatever you’re exactly right, okay? Now if you go through and you click boost post and click boost right here Facebook has so much data on all of their different users So they know which users are more likely to like and comment on a post which ones are more likely to become leads Which ones are more likely to buy something online or those even more likely to watch a video, okay? Now if you click on boost post you click boost right here on this little Facebook post and you target two People in your local community or people in your target audience It’s going to go through and show your post two people are more likely to like or comment on that Facebook post okay, so That’s probably not what you want.

You probably are looking to generate leads. You’re probably looking to make sales obviously This is really good to get a lot of exposure on that post But if you’ve kind of gone through and you haven’t seen results that’s probably because this is exactly what you’re doing and Facebook’s just showing it to the wrong people because You know it’s not your fault You just didn’t know that that’s who they go through and show it to right So let’s jump over here to the Facebook Ads manager, and I want to show you guys how to set this up So you’re actually showing your ads to the right people based on what your objectives are whether it’s to generate leads make sales or if you do want likes and comments Or if you want people to view your video or whatever it might be so you can see right here This is just a test account which I’m actually having it shut down here because I don’t really use it But just for the sake of this example what we’re gonna Do is come over here to create a campaign so that green button right? There is to create a new Facebook advertising Campaign now if you went through and you made a post on your Facebook page so for example like this one you still can use You still can use this post by setting up things on the back end can I’ll show you guys how to do that here in Just a second okay, so if we come over here.

It says what’s your marketing objective right now remember? How I said when you click boost post that only is going to show people more likely to like and comment on your post Well look at all these other objectives right here, okay? So and awareness that’s just gonna get you tons and tons of reach kind of similar with this one right here or the consideration Traffic that means if you’re trying to get people to click to your website to your blog or you just want people to go to a certain destination online engagement right here this one’s just like the boost post that’s gonna get more people to like and Comment on your Facebook post app installs obviously if you have a mobile app They’re gonna get more app installs video views people watching your videos and you can go through and say hey I want to shoot people that or I want to target people okay that are gonna be watching three seconds of the video Ten seconds the video 50 percent of the video 95 percent of video and the cool thing is actually You can go through and create custom audiences by how much people have watched of your videos now I Cover all that in detail in my facebook as mini course so as I mentioned earlier guys if you guys want that make sure you Guys drop a comment below thumbs up the video, and I’ll share that with you guys as well, so Um also we have lead generation okay now lead generation.

This is using facebook lead forms, okay? It’s a little perform that when they click on your poster your ad it’s gonna pop up And it’s gonna have you know their name phone email the cool thing about this is it Pre-populates with the information that Facebook has on file so if you kind of done stuff before and you’re like man I’m getting bogus Lee’s or whatever This is a very good option to consider to eliminate a lot of the the bogus leads like you know test at Or no bet note com or something like that right and then messages This is kind of tying in with Facebook’s messenger platform, which is really cool You can have that engagement instead of following up via email or text you can follow through Facebook message, and then conversions This is what I actually really like I use this a lot This is going through and using a landing page now if you’re kind of like Jason I don’t really know the difference between a landing page and my main website my main home page that is also in the Facebook Ads Mini course because when you use a landing page versus sending people to your main website You’re gonna see about 10 to 25 times more leads When you’re sending people to a landing page as opposed to just your main website, or your blog okay? So I cover all that I’d like obviously there’s a ton of ton of information that I can go through and cover But I want to get to Kind of choosing one of these objectives and then showing you how to target the audience how to stuff the ad and I’ve also got A few ad examples up here And kind of give you an idea of how to actually set up your ad is you’re going through and creating all this so so For this example, let’s just say we’re going for traffic ok now traffic This is not like you’re on the freeway right there’s not like yeah, you know you got stop and go traffic all the red lights this is Sending people so someone sees your Facebook ad or your Facebook post is there scrolling through their newsfeed on their phone or in their laptop And then they click on that post and then it sends them to your website Okay, or your blog or to your landing page or wherever you’re wanting to send them all right, so That’s what this traffic one is all about so if we click on this we can give it a campaign name So let’s just say we’re gonna do like traffic and then it will just do demo right here for this example, okay? So we’ll go through.

We’ll hit continue Okay, so now we get to you can see like we’re breaking it down so we got the campaign which is basically your objective Right like what? Do you want to actually? Do you want to generate leave some people your website people to watch your videos? Whatever it might be and the ad set this is getting to your target like Who do you want to target you want to target people in your local community? What age you want them to be do you want to be male/female do you want to display target specific interests? What is your budget? You want to spend five dollars a day do you want to do a lifetime budget of? $100 for the whole month all that different stuff, and then once we have the campaign objectives selected, which we’ve already done that will dive in we’ll go through this ad set level at that point we can go through and create our Facebook ad okay, so Right here, let’s just give it a name really quick.

We can just say test demo right here and normally I like to give it a name based off of who I’m targeting so if I’m targeting people in Dallas within a ten-mile radius ages 45 to 55 I like to kind of go through and put that right in here so when I’m going back and looking at my advertising campaigns I Can see kind of a quick look at which ones are performing better than others, okay, so we’re going to go through do traffic website Right there. We don’t need a messing with any of that stuff, and then we go down to the audience now guys this is where it starts to really get dialed in with who we want to target and in that Facebook as many course was talking about I Show you how you can go through and create custom audiences of people who have already watched one of your videos on Facebook Okay People have already visit your website people that already are your lead so your contacts you can actually import all of your contacts Whether you have their email their phone numbers or whatever information you have Import that in so you’ve got this like warm market of people that already know exactly who you are now those those ads are actually gonna perform a Lot better than if you’re just going through and targeting a cold market But the nice thing is is it’s nice to do a little bit of both because then you can go through and get more exposure Or people that have no idea who you are But then you can also have maybe an ad running for a dollar two dollars a day to your warm market And be able to generate leads for a lot less.

Okay, so for this example Let’s just say we are a realtor in Dallas all right, so Where we go through it as I mentioned guys to look the custom audiences They talked about in the Facebook Ads mini course that is all down right here We can go through and create them select them and do all that good stuff But we’re not going to hit that right now in this video Okay, so we’re going to say we’re a Dallas Realtor, or you could set your Dallas restaurant, or gym owner or whatever business? You’re in the right. It kind of just is the same type idea so instead of saying locations United States.

We are going to put our Local area, okay, so we’re just going to say Dallas, Texas well click right there Then this is really cool guys based on what business you’re in okay like if you’re a restaurant You probably don’t want to do a 25 mile radius, but you might want to do just a 10 mile radius K Or you can even see you looked up here. It says current city only okay, because you’re like hey I’m a restaurant so people are probably not going to come ten miles just to go to my restaurant So you want to go through and get that super dialed in now? Depending if you’re you know let’s say if you’re a restaurant you probably would want to use everyone in this location Whereas if you’re a local gym or a realtor like this example you probably want to do people who live in this location? Okay, because everyone in this location that means they could be there visiting for work They just passing through or whatever it might be that if you have a business where you know like they’ve got to be there to actually like buying a home or They’re there for you know to go to a gym or anything like that.

You don’t really necessarily want to target Just everyone you want to get pretty Specific now obviously look at these cool things if you have like a tourist business you say hey I only want to hit people traveling in this location so you can do some pretty cool things with Facebook advertising right here So let’s just do people who live in this location because we’re going to go through and give more of the like a realtor example Right so now we come down We choose our age range. Okay, now someone looking to buy a home They’re probably going to be I would say minimum age is about 25 right, and it could go up to 65 plus You can kind of did it in like if you like to work with the younger community or kind of like the middle age community or more of the older community, you can kind of go through and target based on that and then obviously if You’re going through and selling homes you want just all genders right you don’t want to be able to be specific to men or women But obviously if you run like let’s say a fitness gym and the focus are just Women or just meant men or whatever it might be you can go through and target that and then also languages here I typically like to leave it open-ended, but you can come in here Just to kind of show you guys you can say hey.

I just want to target English speakers Okay, or maybe you want to go through and work with the Hispanic market, so you would might type in hey I’m going to type in Spanish and just hit people that speak Spanish, so you can see there’s 450,000 people thats a pretty good market right there right, so let’s just leave it at that I’m not going to target any language because you know whether they speak Spanish English, I’m fine with that Okay, so we’ve got 1.8 million people there And then we come down we can choose some detailed targeting based on what business you’re in you might want to target, okay? So like let’s say home owners Okay, so like you can come in here You can see hey the interests of homeowners or demographics right here guys people that own home So if you’re looking to go through and help people sell their homes you might want to go through and target homeowners right there Okay So that that goes through and that drops it down quite a bit because not everyone obviously owns a home a lot of people are Probably renting in the area And so just you want to think about okay like what type of advertising campaign am I running Who do I want to target and then go through you can include some detailed targeting here now? Lots of times what I like to do just right out of the gate.

I don’t really like to include targeting me like Facebook just to go through their advertising algorithms are actually extremely smart and so they a lot of times can go through and Find the ideal people based on your ad just you just got to give it a few days Maybe three four or five days to go through and kind of like learn some information on who your target audience is and who’s clicking on that ad Who’s opting in and all that stuff and so a lot of times? I like to just leave it open right here. Okay, now? Connections I usually just kind of leave this open-ended. I just don’t touch it and then placements now. This is big guys When they say automatic placements this is recommended, I don’t necessarily always recommend that okay, so basically that saying hey We’re going to show your ads on Facebook on Instagram on you know on our advertising networks all these different platforms So I usually like to go to edit placements And you guys can get a general idea of the different places you can go through and show these ads Okay, so you could even say hey? I only want to go and show people on mobile or only show to people on their desktop, but for this just to simplify I Normally leave it on all devices right here, which is recommended Okay, so I’ll just leave it at that then you can see all these different options guys likely this Facebook You got the newsfeed instant articles.

You got the right-hand column, like when you’re scrolling through on your desktop you got the Marketplace you got the Instagram feeds you can pop it up into the Instagram stories up at the top you guys have probably seen some Of those ads that you got the audience network And then also messenger when people are scrolling through a messenger on their phone They can see an ad and you can see kind of like what the ads are going to Actually look like now if you’re brand new. Just start now guys. I would just say unchecked everything besides The Facebook news feeds, and if you want to do Instagram newsfeed, that’s totally cool, too If I go through and just uncheck all of this And then just keep it to like people scrolling through Facebook on their phone or on their desktop or scrolling through Instagram And I like to just kind of keep it basic at that, okay so now we’ll scroll down and this is where we can go through and create our budget right so we’ve got a daily budget or A lifetime budget now if you want to say hey, I only want to spend a hundred dollars total on this campaign I would use a lifetime budget, and you can go through and set the start and end date And how much you want to actually spend or you can say hey, I want to do a daily budget And maybe you want to start out with just ten dollars a day, okay? Or maybe five dollars a day or whatever the budget that works and fits within your advertising budget there But I usually like if you do have the budget I usually like to start out about ten dollars a day just because you’re able To go through and get the data back from Facebook and see if campaigns are working or not working You’re able to see it a lot quicker So you know if you’re spending only five dollars a day It’s gonna take maybe two or three times longer To see if that campaigns working as opposed if you’re spending ten to even 15 dollars per day Okay, now if we come down here I usually like to just kind of leave the optimization for a delivery just just as is a lot of this stuff I just leave it as is and honestly There’s a lot of like high end advanced stuff that you can get into But a lot of times kind of the basic general idea of what Facebook gives you it’s good enough And you don’t really need to go through and get all you know particular about what’s checked on.

What’s checked off Setting like a bid cap and all that stuff just stuff that you really don’t need to go through and optimize right now So we’re just going to hit continue guys and now at this point This is where we can go through and set up our actual Facebook ad now let me jump over here I wanted to show you guys a couple of these ads and just show you how they’re broken down and why I do The different things that we do so this is an image ad okay So you can go through and you can use a video here you can use an image you can go through there’s one? That’s called a carousel where you can actually add multiple images or multiple videos to some pretty cool different things there But you can you go what you want to do kind of the structure of an ad is you want to call out your audience? Okay, so I would say hey your city or your County homeowners, and we’re looking for people looking to sell their home We’re going to say hey attention.

Ads manager

You know Dallas homeowners right or if you’re a restaurant you can say hey Dallas foodies right or do you like to work out in Dallas, or you know just like calling out that specific audience And then what I like to do is kind of ask some type of question to pique their interest hey Do you want to increase the value of your home now if I’m looking to this I’m seeing hey.

I’m a Dallas homeowner Okay, and you say hey Do you want to crease up out of your home? Of course you want to crease the value of your home right you kind of piqued their interest And then you get initial call to action Hey, go through click here, and this is taking them to a landing page So I’ll just show you guys kind of what that looks like right here This says it like seven simple tips are raising the value of your home before selling Get the tips they put in their email, or you go for the name phone email You know what you’re going for this is obviously just a demo right here, but Then you go through and maybe add a little bit more value Okay, so that they didn’t they’re like not totally sold to go click and opt-in right there You can say hey by the way, I’ve compiled a free pour the seven simple hacks I tell my clients to raise the value of their home or let’s say if your local restaurant we do awesome like Taco Tuesday where we have like fifty percent off all of our tacos or Hey, you know if your gym owner.

Hey, we’ve got an awesome seven-day Free like membership or something like that just kind of like get you kind of peaked into there And then I always like to close out with another call to action that is send them to see the same landing page, and then thanks And then your name to kind of add some personalization to it alright, so we break this down again really quick You’ve got the you’re calling out your target audience Okay, you’re peaking their interest with some type of question right which is kind of like a no-brainer question like hey You know Dallas residents? Are you looking to get fit for the summer like that that’s really targeting that specific market right there like you know Dallas foodies Would you like to try the best new barbecue place in town or whatever it might be right? And then you’re kind of sending them there And then you can go through and send like Write another line of some different bonus or some value that they’re going to get when they go through and opt in so Another one.

I’ll show you guys really quick. I’m not going to break down exactly step by step like I did the last one But it’s a very similar one, but this one is obviously a video that is cool because like as I mentioned that face book advertising mini-course. I’ve got for you guys, I show you how to go through and identify The people who have watched three seconds of your video ten seconds of you do 25% 50% and so on so it’s really cool because then you can know like hey this person’s not a completely cold Audience right they’ve actually seen my video They have probably a little bit of an idea of who I am What my business is and how I can go through and help them, okay? So now let’s jump back over to the Facebook Ads manager So this is where we are going to go through and create our ad or as I mentioned earlier guys if you know already Made your post and you’re like hey.

I just want to use that post I don’t want to have to recreate it you can click on use existing post right here Okay Now what we want to do is we want to select our facebook business page that we’ve got you can see I’ve got I’ve actually got a few two over here, but we come through I select the Jason ward drop links That’s the one I want to use you can even go through and select what Instagram account if you want to run it on Instagram as well And if you don’t have an Instagram account connected you can just say hey use my Facebook page as that Instagram account okay? Then coming down. We’ll just go through and click select post it’ll pop up all the posts that you’ve recently posted It’s like let’s say for this one I want to post this one right here And so now it’s just going to show this and then at this point all we got to do is hit confirm And that’s it, but the ad is completely set up now.

Let’s go back Let’s say you don’t have an existing post you want to create this completely from scratch So we first want to select the Facebook page right and then we can choose the format right here. Okay now I showed you guys we have the image ad we’ve also got the video ad we’ve got these different options right here And so there honestly guys, I don’t necessarily prefer one or the other They’re both Good for different reasons kind of depending on what you want to go through and show if you want to go and give an insight Look at or of your restaurant or an open house or a you know of your gym or whatever business, you’re in Obviously a video would be kind of nice and kind of like just show people inside and the cool thing is guys With this I don’t recommend so like this one right here.

This is a very professional video These actually don’t perform as well as just kind of like a normal basic video shot with your eye phone Or your whatever mobile phone you use okay, so I would highly recommend Just going through keeping it basic You don’t have to go through and have a massive marketing advertising budget for all this so just go through And use your phone as you’re going through and setting all this up. Okay, so now you can go through you can choose Hey single image single video slideshow, so I like to usually Start with either a single image like I showed you guys earlier or even the single video and then right here You can go through and upload an image from your desktop like let’s say, maybe you’ve got an image of your gym Or have a home that you’re looking to sell or you know your restaurant whatever It is or you can even go through and you can use some free stock images And you’re going through select.

Let’s say you are a Realtor right that’s kind of the example. We’re using so we want to go through and use a home Okay, so we go through we click on this and like you can see it’s got a watermark when it goes live It’s not going to show the watermark. Okay, so you don’t have to worry about that we’re going to hit confirm Okay, so now it’s going to pop up.

It’s going to show us the ad right here, and then let’s say our website I’ll just pull up my website right here Arsalan kg comm let’s just throw that in that’s this is where we’re trying to send people to Okay, and then well. We use kind of like that same method now just for just sake of time guys I’m just going to copy and paste this right here and We’ll come back over here into this text box here.

It says home what we’re going to Do is just like go through and put that right in here? And then the cool thing is we’ve got some of these templates for you guys so we can say Dallas homeowners and just kind of fill in your own information, so you can say hey get my tips here and link out to We’ve got our website up here that guys if you guys go through my facebook guys mini-course drop comment down below give it the thumbs up me show you guys the difference of why you should use a landing page as opposed to your main website obviously this one I’m just using our main website. I highly recommend not doing that. I just want it okay, and you can say down here Hey, thanks your name Jason Wardrop, okay? So now we come down here. You’ve got the headline right here, so you say like hey, Dallas homeowners Increase The value of your home Something like that rights like go through kind of grab their attention right there And then I like to do for the call to action You’ve got all these different options Or you can even say hey no button I like did you learn more because if somebody’s interest is piqued like they do technically want to learn more right and so instead of saying like sign up or what like you know request time it’s kind of a little bit like sign up almost is a Little bit standoffish, so I like to kind of do learn more because it’s like hey I’m curious.

I would like to learn more okay, then down here at an overlay image I just leave that multiple languages just leave that I want initially show that now display link optional me just probably leave that for right now. Then do speed link description so you guys can see over here This is the mobile newsfeed, and if we want to check and see like what it looks like on different platforms We can scroll through and so this is what it would look like on your desktop Newsfeed and that’s where this newsfeed link description would be okay, so we can say like hey Increase the value of your home something like that, and then you’ll see it’s going to pop up down over here But I think because our headlines so long I think that’s why it’s not popping up so normally if your headlines Not super long.

It will pop up down over here It’s not going to Sara Lee pop up on your mobile, or you know or even on Instagram, so this isn’t like super super important But if you want to go through an out of that you totally can then you can see right here This is what’s looking like on Instagram so it’s kind of nice to be able to go through and sort through and see what it looks like on these different platforms there and then all we don’t have to do is just hit confirm and We have now gone through and created our advertising campaign right guys So that was kind of like a you know a quick run through I wanted to show you guys all the different steps And why you should be using the Facebook Ads manager as opposed to? Boosting your post you want to make sure you get the right objectives but if you’re looking to use like you know lead forms like I talked about where it’s got that little form that pops up and Facebook automatically fills in the information with the same phone number and email address or if you guys want to go through and create custom audiences With people visiting your website already or watching videos Or you know people that are already on your email or in your contact database to be able to market specifically just to them I have that all in my facebook ads mini-course to drop a comment below give it the thumbs up I will get you guys that hundred percent for free.

I’m not trying to charge you guys anything I’m just trying to go through help you out. I was I’ve been actually listening to any vaynerchuk’s new book. It’s called crushing it It’s awesome if you guys have not gone through and got that read it or listen to it or whatever I highly recommend it talks about going through and building your personal brand to take your business to the next level, okay And he talks about you know Facebook ads the importance of that And how you can go through and and grow your business more and more and so honestly guys I just want to provide you guys with some massive value because I know how it’s helped my business and what it’s done for me and also countless of other business owners I’ve worked with now over 3,000 business owners, and I’ve seen what it’s done for them if you can go through and properly implement what the Facebook advertising platform gives you and allows you to do you can be Extremely successful it can be a total game changer for your business So so I met you guys earlier if you guys want that drop a comment down below give this video a thumbs up Also, if you guys don’t mind let me know what you guys thought of this tutorial I know there’s like the Facebook Ads manager.

Honestly guys We could be on here for 4 to 5 hours But I know you probably don’t have the time to go through and sit through all that stuff That’s why in that Facebook Ads mini course. I’ve broken it down into little ten to fifteen Maybe twenty minute videos to kind of show you different aspects of the Facebook Ads manager how to get your business going and bring it to the next level, okay, so Anyway, thanks so much for watching today guys if you guys are brand new here. My name is Jason Wardrop if you like the content like this you want more of it make sure you guys subscribe to the channel also hit that notification bell because we Will go live from time to time so I can go through show you guys different things You can jump on ask questions I can answer those live and help you guys out with your business the best of my ability and on this channel I like to go through and share with you how to generate more leads make more money and grow your business So if that’s anything that you’re in today makes you guys subscribe and thanks so much for watching today And I will see you all tomorrow


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